Hixme Think

The Untapped Potential of the ACA

Amir PirniaAmir Pirnia

Since March of 2010 when the Patient Protection and Affordable Care Act (PPACA or ACA for short) was passed into law, much has been discussed in the mainstream media, corporate break rooms, family dinner tables, etc. about the ACA’s positive or negative effects on the lives of the American people and the companies that they work for. Without question the underlying viewpoint of the ACA is negative, driven mostly by the mainstream media and the widespread use of the “Obamacare” moniker.

The deployment of the ACA has experienced its fair share of stumbling blocks which should be no surprise to anyone given the magnitude of the scope of this law which is “the most significant regulatory overhaul of the U.S. Healthcare system since the passage of Medicare and Medicaid in 1965”1. Regardless of which side of the aisle your political preferences reside, you have to appreciate that the intention of the law was both bold and desperately needed; “ACA was intended to increase health insurance quality and affordability, lower the uninsured rate by expanding insurance coverage and reduce the costs of healthcare”2.

What if we were to put down our propensity for rush judgements and skepticism about all things government and examine the ACA from an optimistic lens? What if we were to adopt the viewpoint that the ACA is here to stay as demonstrated by the mute button being applied to the “repeal Obamacare” cry within the current Presidential election? Interestingly the contrarian minded entrepreneurs whom founded Hixme sought out to do just this at a time (2012) when this viewpoint was not popular as the “repeal ACA” cry was more like a roar. What they found was the existence of a set of individual medical benefit plans from the familiar carriers whom have provided us all group insurance for years (along with some new entrants) with price points and variety that have not been seen for 15+ years in the group insurance market.

It turns out 20+ million Americans across the country are now using these ACA spawned benefit plans in place of increasingly expensive group plans with great results. What if we could provide employees pre-tax access to these plans while lowering premiums for both employer and employee and providing the employees the ability to right size their level of benefit for themselves and their family? You can now with Hixme as long as you are willing to accept the goodness that has come from the ACA and the bold mission it set out to accomplish for the American people.

1 Wikipedia Article on PPACA
2 Wikipedia Article on PPACA